1. Health-oriented

  - Concept: With the mission of "personal health guardian", we emphasize product safety and comfort.  

  - Practice: Strict quality inspection (such as OEKO-TEX certification), promotion of non-marking and pressure-free design, research and development of antibacterial fabrics.

2. User First

  - Values: "Holistic care from the physical to the mental", focusing on the needs of different groups of people (e.g. pregnant women, exercisers, sensitive skin).  

  - Case: Set up a user feedback lab to launch a customized sizing system or special function product line.

3. Innovation-driven

  - Technological Breakthrough: Development of intelligent temperature control fiber, 3D three-dimensional tailoring, environmentally friendly and degradable materials.  

  - Design Concept: Fusion of fashion and function (such as non-inductive labels, adjustable shoulder straps and other details optimization).

4. Sustainability

  - Environmental Commitment: Use organic cotton, recycled polyester fibers, reduce packaging plastics, and promote carbon footprint transparency.  

  - Industry benchmark:P Atagonia underwear line is made from 100% recycled materials, and Banana launched the "Zero Carbon Underwear" series.